When you browse our online store, you might notice that our pricing structure showcases permanent “sales.” While it might seem like a marketing gimmick at first glance, there’s a well-thought-out reason behind this approach, one that’s deeply aligned with our community-first ethos.
The Old Retail Model
In the traditional retail model, products often go through various middlemen before they reach the customer. This process inevitably inflates the final retail price. As a paddleboard company initially supplying to retailers, we had to mark our products at higher prices to accommodate these extra costs.
Direct-to-Consumer: The Game-Changer
Our transition to a Direct-to-Consumer (DTC) model was transformative for us and our community. We could pass those savings directly to you by cutting out the middlemen. The price you see crossed out on our website represents the original retail price, and the “sale” price is what you pay when buying directly from us. This isn’t a temporary sale; it’s the new standard.
Our Community-First Approach
At Hydrus, we put our community first. We don’t rely heavily on paid advertising or marketing gimmicks to sell our products. Instead, we focus on producing high-quality, durable paddleboards that our customers love and recommend. Our referral program and brand ambassador initiatives speak to this community-first approach. These savings in marketing costs also contribute to our ability to offer you premium products at a competitive price.
More Than Just a Paddleboard Brand
We’re not just a paddleboard brand selling you a product; we’re a lifestyle and a community. Our efficiently run, community-focused approach allows us to deliver exceptional value and contribute to a greater cause by reinvesting in our community and sponsoring various environmental initiatives.
Transparency and Trust
We’re transparent about our pricing because we value your trust. Our aim isn’t just to make a sale; it’s to build a lasting relationship. When investing in a Hydrus paddleboard, you’re investing in a community and a company committed to exceeding your expectations in every way.
By understanding our pricing model, we hope you’ll see that our value extends far beyond the product. It’s a testament to our commitment to providing the best for our community.
Feel free to reach out to us if you have any questions or want to learn more about joining our community of paddleboard enthusiasts
The typical paddleboard company allocates 25-35% of the retail price for ads and marketing.
Check this out: The typical paddleboard company allocates 25-35% of the retail price for ads and marketing. If they sell through brick-and-mortar stores, that chunk goes to the store as a markup. With both models, there's additional overhead for marketing departments and sales teams. As for low-cost boards sold through places like Costco or Amazon -they work on a different model - Costco and Amazon still take a healthy cut but rely on moving massive volumes. They have to sell tens of thousands to make this model work.
In contrast, Imagine if we work together, scale our community-focused programs like this, and increase referrals by 10 times. What does that mean? We direct the funds typically spent on marketing and all that extra overhead into product quality, more designs, and more customer and ambassador support. We can continue doing what we do best but get even better. Work hard to set up and support infrastructure like this. Develop new products and build the dream. We can offer superior boards at better prices and accomplish everything we intend. It's a win-win for everyone involved.