Privacy Policy

Hydrus Board Tech – Privacy Statement

1. Who We Are

Hydrus Board Tech is a tradename of Hydrus Technologies, LLC (“Hydrus,” “we,” “our,” or “us”). We operate this website and sell paddleboards, accessories and gear to customers worldwide. Protecting your personal information and being transparent about how we use it is core to building the long‑term relationship we value.

2. Information We Collect

We collect personal data in three ways:

  1. Information you provide directly. When you place an order, create an account, subscribe to our newsletter, sign up for SMS updates or contact us, you give us information such as your name, shipping and billing addresses, email address, phone number and payment details. This information is necessary to process your order and communicate with you.

  2. Information collected automatically. When you browse our site, we use cookies and similar technologies to collect your IP address, device type, browser details and pages visited. This helps us understand how our site is used and tailor your experience. We also receive the date, time and content of the messages you send us.

  3. Information from third parties. We may receive information from payment processors (such as fraud‑prevention signals), shipping carriers and marketing partners that help us deliver and improve our services.

We do not knowingly collect information from children under 13. If we learn that we have collected personal information from a child, we will delete it and notify the parent or guardian as required.

3. How We Use Your Information

We use your information for the following purposes:

  • Order fulfilment. To process and deliver your purchases, manage returns and warranty claims and provide customer support.

  • Communication. To send you order confirmations, shipping updates and customer‑service messages. With your consent, we may also send marketing emails or SMS messages about new products and special offers.

  • Improving our site and products. To analyse usage trends, measure site performance and develop new products.

  • Legal compliance and protection. To comply with laws, enforce our Terms of Service and protect our rights and the rights of our users.

4. Legal Basis for Processing

If you are in a jurisdiction that requires a legal basis (such as the EU/UK), we rely on:

  • Contractual necessity to process and deliver your orders.

  • Legitimate interests to analyse and improve our products, prevent fraud and market to existing customers (you can opt out at any time).

  • Consent for marketing emails/SMS and optional cookies. We will request explicit consent when required and you can withdraw it at any time.

5. How We Share Your Information

We respect your privacy and do not sell your personal data. We share information only with trusted third parties that help us run our business, including:

  • Shopify. Our site is hosted on Shopify Inc. Your data is stored on Shopify’s secure servers and handled according to Shopify’s privacy practices. Payment information is processed through PCI‑compliant gateways and encrypted in transit.

  • Payment processors. To process payments and prevent fraud; they retain transaction data only as long as necessary.

  • Shipping carriers and logistics partners. To deliver your orders.

  • Marketing and analytics providers (e.g., Google Analytics). To help us understand site traffic and effectiveness of marketing campaigns; they use cookies and similar technologies.

  • Service providers for SMS messaging and emails. To send notifications and marketing messages; we share only the information required to provide these services.

These partners are obligated to use personal data only for the purposes we specify and to protect it. We may also disclose information to comply with legal obligations or enforce our policies.

6. Cookies and Tracking Technologies

A cookie is a small text file stored on your device that helps us improve your experience. We use:

  • Essential cookies to remember items in your cart and enable basic functions.

  • Analytics cookies to understand how you use our site so we can improve it.

  • Marketing cookies and pixels to deliver relevant ads and measure their effectiveness.

You can manage cookies through your browser settings or via our cookie consent banner. Disabling cookies may affect certain features of the site.

7. Data Retention

We retain personal information only as long as necessary for the purposes described above, including recordkeeping, legal obligations and dispute resolution. When data is no longer needed, we securely delete or anonymise it.

8. Your Rights

Depending on where you live, you may have the following rights regarding your personal information:

  • Right to know/access. You can request details about the data we collect, how we use it and with whom it is shared.

  • Right to delete. You can ask us to delete your personal information, subject to certain exceptions.

  • Right to correct. You can request that we update or correct inaccurate information.

  • Right to opt out of sales/share. We do not sell personal information, but California residents can still opt out of sharing for targeted advertising.

  • Right to limit sensitive data use. You can request that we limit the use of sensitive personal information (e.g., geolocation or financial info) to what is necessary.

  • Non‑discrimination. We will not discriminate against you for exercising your rights.

  • Withdrawal of consent. You can unsubscribe from marketing emails or text messages at any time by following the instructions provided, emailing us at crew@hydrusboardtech.com or mailing us at the address below.

  • Access and deletion requests. To exercise any of these rights, please contact us at crew@hydrusboardtech.com. We may need to verify your identity to respond to your request. If you are an authorised agent making a request on someone else’s behalf, please provide proof of your authority.

9. Minors

Our site and products are intended for adults. We do not knowingly collect personal information from children under 13. If we learn that we have collected personal data from a child, we will delete it and comply with applicable laws. By using this site, you represent that you are at least the age of majority in your state or province of residence, or that you have obtained consent from a parent or guardian for any minor dependents who use the site.

10. Security

We implement reasonable administrative, technical and physical measures to protect your personal information, including encryption via SSL during transmission, secure storage through Shopify and compliance with PCI‑DSS requirements. However, no method of transmission over the Internet or electronic storage is completely secure, so we cannot guarantee absolute security.

11. International Transfers

Your information may be transferred to and processed in countries outside your state or country (for example, where our service providers are located). We ensure that any such transfers comply with applicable data‑protection laws by using contractual safeguards or other recognised mechanisms.

12. SMS/MMS Mobile Messaging Program

If you choose to receive text messages from us, we will use your phone number to send order updates, abandoned cart reminders and marketing promotions. Message frequency may vary. Standard message and data rates may apply. You can opt out at any time by replying “STOP” to any message. We may share your phone number with our SMS platform providers solely to deliver messages; we will not sell, rent or share your phone number for profit. We reserve the right to disclose information to comply with law or protect our rights. By participating, you agree to our Messaging Terms and Messaging Privacy Policy.

13. Changes to This Privacy Statement

We may update this privacy statement from time to time to reflect changes in our practices or legal requirements. We will post the updated policy on our site with a new effective date and, if the changes are significant, we will notify you via email or prominent notice on our homepage. We encourage you to review this policy periodically.

14. Contact Us

For questions, access requests, or concerns about your privacy, please contact:

Hydrus Board Tech
[Re: Privacy Compliance Officer]
1768 East State Street
Eagle, Idaho 83616
United States
Email: crew@hydrusboardtech.com
Phone: (208) 408‑1997